What smart money is saying about Intuit

INTU · Technology · Software - Application · Market cap $70.51B

9 funds in our archive have pitched Intuit — most recently Findlay Park American Fund in June 2026.

Company profile

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax. The Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. This segment also offers QuickBooks online services and desktop software solutions comprising QuickBooks Online, QuickBooks Live, QuickBooks Online Advanced, QuickBooks Self-Employed, QuickBooks Solopreneur financial and business management offerings, QuickBooks Online Payroll, QuickBooks Checking, QuickBooks Desktop software subscriptions, and QuickBooks Assisted Payroll. The Consumer segment provides do-it-yourself and assisted TurboTax income tax preparation products and services. The Credit Karma segment offers consumers with a personal finance platform that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools. The ProTax segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online bill pay tax products, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, mobile application stores, and partner and other channels. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.

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Reported positions

Bought

Sold

Letters

Position history

Between Q1 2025 and Q3 2026, 19 fund letters reported a position in Intuit — 2 opened or added to the position, 13 trimmed or exited.

Fund letters reporting a position in Intuit, by quarter
Quarter	Letters	Bought	Sold	Theses
Q3 2026	1	0	1	0
Q2 2026	11	1	7	2
Q1 2026	7	1	5	5
Q3 2025	0	0	0	1
Q1 2025	0	0	0	1

Fund activity · 19 positions · 15 moves

ExitedGuinness Global Innovators Fund
July 2026
“While other products, namely QuickBooks Online Advanced and Intuit Enterprise Suite, continue to offer attractive growth opportunities, the risk of a faster-than-expected plateau in TurboTax, alongside limited near-term clarity on AI monetisation, led us to conclude that there were better opportunities elsewhere and we decided to exit the position.”
Read the letterIntuit
ExitedMar Vista U.S. Quality Premier Portfolio
June 2026
“During the quarter, we initiated new investments in ASML Holding (ASML) and we exited our position in Intuit (INTU).”
Read the letterIntuit
ExitedFundsmith Equity Fund
June 2026
“We exited or have started exiting: Atlas Copco, Coloplast, Essilor Luxottica, Intuit, LVMH, Magnum Ice Cream, Mettler-Toledo, Nike, Novo Nordisk, Otis, Unilever, Wolters Kluwer, and Zoetis.”
Read the letterIntuit
ExitedMar Vista U.S. Quality Strategy
June 2026
“Accordingly, we exited our remaining stub position and reallocated the capital to a business where we see stronger long-term secular tailwinds and a more attractive risk-reward profile, consistent with our disciplined capital allocation process.”
Read the letterIntuit
HoldsGuinness Global Innovators Fund
June 2026
“Intuit (-14.7%), the leading provider of financial and tax software for small and medium-sized businesses, remained one of the Fund’s weakest performers as markets grappled with the broader implications of AI for the software sector.”
Read the letterIntuit
HoldsBaillie Gifford Global Durable Growth
June 2026
“Intuit continues to make strong operational progress, even as the market worries that AI could disrupt its tax business.”
Read the letterIntuit
ExitedJensen Quality Growth Fund
June 2026
“During the quarter, we exited our position in Intuit, reflecting a meaningful decline in our confidence in two areas central to our process: the durability of the company's competitive advantages and the stability of its earnings.”
Read the letterIntuit
AddedMatrix Asset Advisors Capital Markets Commentary
June 2026
“We added to the portfolio’s holdings in Intuit, Lowe’s, Medtronic, Meta (Facebook), Nike, PepsiCo, TE Connectivity, Thermo Fisher Scientific, and Tyson Foods.”
Read the letterIntuit
ExitedClearBridge Investments Large Cap Growth Strategy
June 2026
“The Strategy also exited a position in Intuit due to growing concerns that AI could commoditize parts of its tax business.”
Read the letterIntuit
ExitedFindlay Park American Fund
June 2026
“We did not want thesis creep to replace evidence and sold our remaining position.”
Read the letterIntuit
HoldsBaillie Gifford Global Income Growth
June 2026
“Intuit continues to make strong operational progress, even as the market worries that AI could disrupt its tax business.”
Read the letterIntuit
ExitedEmerald Wealth Partners AG
May 2026
“Exit/Reduction Adobe Exit position”
Read the letterIntuit
ExitedBrown Advisory Global Leaders
March 2026
“we exited Intuit (INTU) during the quarter”
Read the letterIntuit
TrimmedMar Vista U.S. Quality Strategy
March 2026
“As a result, we reduced our position to approximately 1% early in the quarter.”
Read the letterIntuit
ExitedLarge-Cap Growth
March 2026
“Within the portfolio, Intuit Inc (INTU) was the largest relative detractor in the sector, and we exited the position during the quarter as part of our broader effort to reposition exposure within software.”
Read the letterIntuit
TrimmedMar Vista U.S. Quality Premier Portfolio
March 2026
“During the quarter-end rebalance of the Quality Premier strategy, we added to our holdings in Danaher (DHR), Netflix (NFLX) and Linde plc (LIN), and trimmed Intuit (INTU) and Meta Platforms (META).”
Read the letterIntuit
HoldsFlexible Equity Fund
March 2026
“Intuit (INTU) traded lower during the quarter as the software sector remained under pressure amid ongoing concerns about AI-driven disruption.”
Read the letterIntuit
AddedBrown Advisory Large‑Cap Sustainable Growth
March 2026
“We added to our position during the quarter on weakness.”
Read the letterIntuit
ExitedBrown Advisory Global Leaders Sustainable Fund
March 2026
“we exited Intuit during the quarter”
Read the letterIntuit

Also mentioned · 1

These funds discuss Intuit — as a competitor, benchmark or comparable — without disclosing a position in it.

MentionedCDT
May 2026
“Increasingly insiders from high caliber companies such as Boston Scientific (BSX), Intuit (INTU), Textron (TXT), Flowserve (FLS) and Cencora (COR) are buying up the shares of the businesses they manage.”
Read the letterIntuit

Fund coverage · 9 theses

Findlay Park American Fund
June 2026
Intuit was sold as TurboTax and QuickBooks growth weakened and AI risk increased.
Read the full thesis
Baillie Gifford Positive Change
June 2026
Intuit is a software company added at an attractive valuation and viewed as a long-term sustainable opportunity.
Read the full thesis
Mar Vista U.S. Quality Strategy
March 2026
Intuit has an AI-driven expert platform and strong “done-for-you” products that position it well for the shift toward agentic software.
Read the full thesis
Brown Advisory Large‑Cap Sustainable Growth
March 2026
Intuit is a leading tax and accounting software company whose trusted brand, wide moat, and history of integrating new technology support the view that it can win in AI.
Read the full thesis
Brown Advisory Global Leaders
March 2026
Intuit Inc. is described as the largest U.S. consumer tax software provider and SMB accounting leader, but the position was exited because AI substitution risk was judged to be rising.
Read the full thesis
Eagle Capital Management
March 2026
Intuit is a highly entrenched software company with QuickBooks as a functional monopoly and AI-enabled growth potential.
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WS Lindsell Train North American Equity Fund
January 2026
Intuit Inc. is a dominant accounting and tax software provider with trusted brands, data and AI advantages, and clear growth opportunities in assisted tax and the mid-market that support accelerating long-term revenue growth.
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Polen Focus Growth
September 2025
Intuit is well-positioned for growth in the small business accounting market due to its dominant market share, innovative features, and the integration of Gen AI agents, leading to projected mid-teens revenue and high-teens earnings growth.
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Liontrust GF Global Technology Fund
March 2025
Intuit is leveraging AI advancements and strong growth in its Consumer Group to enhance efficiency and customer offerings, leading to significant revenue and EPS increases while positioning itself for future success in the AI-defined software era.
Read the full thesis

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